Digital Acquisition Manager

Your Purpose

The Senior Digital Acquisition Manager will be responsible for leading the digital marketing strategy across all MSC Cruises markets, with a focus on driving direct sales through digital advertising levers, setting and achieving KPIs, and developing innovative digital campaigns across multiple channels. The successful candidate will have a proven track record in performance marketing and digital sales development at a positive ROAS, along with strong expertise in digital advertising campaign strategy, paid media planning and implementation, and team leadership. Additionally, the role will involve developing affiliation and partnership programs as part of an integrated digital engagement strategy to broaden reach, drive qualified traffic, and support long-term customer value.

Your Impact

• Develop and maintain strong relationships with MSC stakeholders across various markets, with a deep understanding of their business needs, challenges, and opportunities—while balancing the global objectives set by headquarters.

• Set and achieve KPIs for online sales through digital advertising levers, ensuring the media agency delivers against targets and contractual obligations.

• Lead internal meetings, QBRs, and annual reviews by providing strategic insights and recommendations based on campaign performance, website analytics, market trends, and the competitive landscape.

• Plan and implement innovative performance marketing campaigns across Paid Search, Display, Social, Native, Digital Audio, and Video channels—tailored to business goals and market dynamics.

• Collaborate with internal teams—including Creative, Social Media, Data & Analytics, SEO, Content, Product, and agency partners—to ensure the timely delivery of high-quality assets aligned with annual digital sales targets.

• Identify and pursue opportunities to enhance revenue streams through existing and new digital strategies, while improving campaign ROAS and experimenting with innovations in the adtech and martech ecosystem.

• Develop and manage lead generation strategies, ensuring effective customer acquisition flows and nurturing tactics are in place across all paid media touchpoints.

• Maintain oversight of account resourcing and profitability to ensure HQ and local markets are managed efficiently and profitably.

• Serve as the main escalation point for concerns raised by internal teams or local market stakeholders.

• Continuously review and optimize operational workflows, proposing and implementing process improvements where relevant.

• Collaborate with country and HQ stakeholders to prepare and manage the annual digital marketing budget, aligned with MSC Cruises’ B2C revenue goals.

• Lead and optimize affiliate and partnership programs to drive qualified traffic and conversions, ensuring alignment with digital acquisition strategy and performance goals.

• Manage key partners and co-branded initiatives, coordinating with internal teams to ensure seamless execution and tracking.
 

Your Journey so far

• 7+ years of experience in a similar role.
• Hands-on experience with analytics and ad server tools such as GA4, Adobe Analytics, Campaign Manager and their relevant reporting frameworks.
• Proven experience in managing, mentoring, and upskilling team members.
• Past experience in lead generation strategy and execution is a strong plus.
• Solid experience in budget ownership and cost control.

Your Essentials

• Fluent in English (additional languages are a plus).
• Strong analytical skills and the ability to leverage data for informed decision-making.
• Proven track record of driving direct sales growth and improving ROAS through high-performing digital advertising campaigns.
• Passion for digital marketing, performance media, and innovative digital solutions.
• Deep knowledge of Google and Meta ad platforms, including setup auditing, implementation, and performance analysis with actionable insights.
• Excellent organizational, project management, and problem-solving skills.
• Proficient in Microsoft Office and data visualization tools such as Datorama.
• Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams and external partners.
• Ability to identify trends in data and transform insights into actionable strategic recommendations.
• Self-starter with the ability to work independently and take initiative.
• Confident, articulate presenter—comfortable engaging with senior stakeholders and internal teams.
• Strong strategic thinking, capable of acting as a ‘Trusted Advisor’ to senior leadership.
• High attention to detail and ability to manage multiple priorities in a fast-paced, dynamic environment.
• Positive attitude, proactive mindset, and a drive to embrace new challenges.
• Knowledge of affiliate platforms such as Awin, Kwanko, and similar tools. Strong network of industry contacts to initiate partnership opportunities and brand collaborations.