MSC Foundation - PR and Communications Intern

Your Purpose

The proactive and detail-oriented PR & Communications Intern will support our media relations and press activities assist with various tasks, including developing and executing press strategies, including media outreach, press release writing, monitoring and reporting on coverage.

Your Impact

Press Strategy Support:

• Assist in implementing press strategies to achieve the organisation’s communication goals.
• Support in building and updating a media outreach calendar for press releases, events, and major announcements.
• Contribute ideas for press stories and news angles that align with industry trends and company goals.

Media List Development:

• Research and maintain a comprehensive media list of relevant journalists and editors in both traditional and digital media outlets.
• Identify new media contacts with journalists across key industry publications and outlets.

Press Release Writing and Distribution:

• Draft press releases, media advisories, and pitch materials.
• Ensure timely dissemination of press materials according to the press release calendar.

Pitching and Media Outreach:

• Assist in crafting compelling media pitches and story ideas to capture media attention.
• Help contact journalists and influencers via email or phone to pitch stories and follow up on press opportunities.
• Provide support in organising interviews and media opportunities for company spokespeople.

Press Kit Management:

• Develop and maintain a digital press kit, including company backgrounders, executive bios, fact sheets, and high-resolution images.
• Update and refresh press kit materials as needed to ensure they are current and relevant for media use
• Press Event Coordination:
• Support the organisation and execution of press events such as media briefings, partnership and programme launches, or press conferences.
• Assist in preparing press kits and other materials for distribution to media attendees.

Media Monitoring and Coverage Analysis:

• Track and monitor media coverage of the organisation and its competitors across all media channels (print, online, broadcast).
• Compile daily / weekly media coverage reports and provide insights into the tone, reach, and impact of press mentions.
• Analyse press coverage and contribute to measuring the success of media outreach efforts based on key metrics.

Administrative and General Support:

• Help manage and update the organisation’s media contact database.
• Provide administrative support to the communications team, including scheduling meetings, preparing briefing documents, and organizing files.

Your Journey so far

• Studying towards a degree in Communications, Public Relations, Journalism, or a related field.

Your Essentials

• Strong English language writing, editing, and verbal communication skills.  Proficiency in Italian and French are assets.
• Strong interest in media relations and understanding of the media landscape.
• Excellent organisational skills and ability to manage multiple tasks and deadlines.
• Proficiency in Microsoft Office (Word, Excel, PowerPoint).
• A proactive and self-motivated attitude with a keen eye for detail.
• 6 months mandatory school agreement required.
• EU Passport or right to work in Switzerland.