Senior PR & Communications Manager

Your Purpose

Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group’s hundreds of years of maritime expertise, our fleet of six luxury ships (four currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. 

An exciting opportunity exists for a talented Communications Professional to join our newly created luxury travel brand Explora Journeys and to oversee the development and execution of global consumer PR strategies that elevate the Explora Journeys brand, increase media presence, and drive awareness across key luxury markets. Reporting to the Global Head of PR, the Senior PR & Communications Manager will be responsible for positioning Explora Journeys as a leader in luxury travel through innovative media & Influencer campaigns, storytelling, and strategic partnerships. This role is based in the office out of our Headquarters in Geneva.

Your Impact

• Work alongside the Global Head of PR and support in co-creating the global PR strategy;
• Head Influencer PR and develop compelling Influencer & KOL strategy & activation plan
• Develop and implement global consumer PR strategies that enhance brand visibility and reputation.
• Cultivate relationships with top-tier media outlets, luxury lifestyle publications, and influencers to secure coverage and drive brand storytelling.
• Collaborate with the Head of PR and cross-functional teams (marketing, digital, social media) to ensure integrated communication efforts.
• Lead the creation of compelling press materials, media kits, and brand narratives that reflect Explora Journeys' values and luxury positioning.
• Organize and manage press trips, events, and product launches to engage media and promote the brand.
• Organize media sailings with the local PR Managers and agencies (inc.travel organization, agenda creation, pro-active liaison with other departments and HQ)
• Monitor and analyze media coverage and PR performance, providing insights and recommendations to improve campaign effectiveness.
• Manage external PR agencies, ensuring alignment with global strategy and performance benchmarks.
• Stay ahead of industry trends and competitive landscape, identifying opportunities for innovative consumer engagement.

Your Journey so far

• Bachelor’s degree in Public Relations, Communications, Journalism, or related field.
• 10+ years of experience in PR, preferably within the luxury travel, hospitality, or lifestyle sector.

Your Essentials

• Proven track record of securing high-profile media coverage in top-tier publications.
• Proven track record in launching successful Influencer campaign with high-level ROI
• Strong relationships with key media, influencers, and industry contacts within the luxury space.
• Excellent written and verbal communication skills, with a talent for storytelling.
• Fluent in English, knowledge of any other European language a plus;
• Experience managing press events, media briefings, and product launches.
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Proficiency in PR tools and software (e.g., Cision, Meltwater) is a plus.
• Creative, strategic thinker with a passion for luxury travel and brand building.
• The role requires travel for events & media meetings.